Instagram video advertisements are dominating the social media marketing game. Instagram is a popular medium for firms to promote themselves. Although Instagram began as a photo-sharing network, it has quickly developed into a video-sharing platform, and now more than 90% of Instagram users are following company Instagram pages.

The Ultimate Guide To Instagram Video Ads

The main purpose of making advertising is to quickly attract visitors and raise the company’s profile to bring in more potential clients. So, how can you create the best Instagram video ads for your company? Continue reading to learn everything you need to know about Instagram video advertisements.

Types Of Instagram Video Ads

There are different categories on Instagram, and each requires a different advertisement. Some of them are listed below:

1. Instagram Stories Ads

Instagram Stories are the same as Facebook and Snapchat Stories. These are full-screen, vertical posts that expire after 24 hours. Instagram Stories is the ideal platform for sharing breaking news, promotions, announcements, etc. Instagram Stories has around 500 million daily active users, of which the 70% of them watch Stories every day, and 86.6 percent of them post Stories.

2. Instagram Reels ads

Reel advertisements, which are similar to Instagram Story ads, are new to Instagram but very effective. They’re full-screen, vertical, looped video commercials that appear in between non-sponsored Reel content. Reels ads can last up to 60 seconds, and Instagram users can interact with them by leaving comments, saving, sharing, and liking them.

3. Instagram Carousel video ads

Instagram Carousel advertisements allow you to offer many videos to potential buyers in one ad. The viewers may orderly swipe through your videos and photos. This type of Instagram ad can be used to tell a more detailed story, promote a whole product line, or go into the intricacies of a recent update.

4. Instagram Collection video ads

Carousel advertisements and Shopping ads are combined in Collection ads. They allow you to put a featured video on the top and photos of your products down below. This is a terrific way to get a 360-degree view of a product or to display the range of colors or styles available for a specific product line. Increase conversions by pairing your ad with a captivating CTA.

5. In-feed Instagram video ads

Instagram advertising’s most popular format is in-feed video ads. In-feed advertisements, formerly known as IGTV, allow you to generate long-form video content. This type of video ad is displayed in a full-screen, vertical format. These advertisements should emphasize brand awareness through unique content. Users are more likely to engage with your brand if the video content is appealing.

6. Instagram Explore video ads

With an average of 200 million daily watchers, Instagram users are continually scrolling through the Explore page. So promoting your business on Instagram, the Explore tab could help you stand out from the crowd. Users-specific items, publications, and brands are targeted on the Explore page. As a result, potential buyers will be able to see your Instagram adverts.

7. Instagram Shop ads

Instagram Shop ads are the most current ad space available to companies working on Instagram. You can target customers who have already visited your store or page or are interested in comparable products using this platform. On the Shop tab, viewers can shop directly from the company.

Best Method To Create Video Ads For Instagram

Do you want to know how to make the finest Instagram video ads? The goal of Instagram videos is to engage with your target audience and tell them what you are offering to them. Every Instagram video ad should have a strong purpose, a compelling call to action, and something distinctive to offer to the potential buyers. Let’s look at what you should put in your video advertisements.

1. Brand Awareness & Reach

When developing an Instagram video ad, the primary goal is usually to raise brand recognition. Consider your target demographic, who should be watching your video advertising, and make people to recognize your brand.

2. Engagement

While going through Instagram, users are frequently exposed to advertisements. To attract their attention and keep them on your post, make the first 5 seconds of your video as entertaining as possible. The number of likes, shares, clicks, and comments your video advertising receive determines engagement with the users. Post-in-feed or Story advertising, as well as on the Explore platform, for the highest engagement results.

3. Strong CTA

According to a marketing study, placing a CTA in the middle of a video resulted in a greater CTR than placing it at the end because many users will not watch a video all the way through. Always strive to convert Instagram views into revenue. Make it as simple as possible for customers to get more purchase opportunities.

4. Video Dimensions 

Instagram accepts a variety of video sizes. Aim for a square 1:1, portrait 4:5, landscape 16:9, or vertical 9:16 aspect ratio in your videos. Think about which Instagram video size is ideal for your ad design. Always save your video in either MP4 or MOV format.

5. Video Ad Templates

It’s not difficult to create professional-looking Instagram video advertising to increase company recognition. You can start by customizing a free video template for any sector. Replace the film, alter the background music and text, and add your brand kit and logo.

FAQs (frequently asked questions)

Q 1: How To Post A Youtube Video On Instagram?

Ans: Save valuable time by repurposing your YouTube video content for Instagram video ads. Download your YouTube video content, edit your video to a different ratio if desired, then upload it to Instagram.

Q 2: How To Add Music To Instagram Video Posts?

Ans: In a few easy steps, you can add music or audio to any Instagram video post. Instagram offers tunes from its own library and streaming services such as Spotify, SoundCloud, and Shazam.

Q 3: Can You See Who Viewed Your Instagram Video?

Ans:  Yes. You can see who has specifically viewed your Instagram Stories and In-feed videos. All other Instagram video views are only shown via the total number of views. Tap on the Insights option for any Instagram post analytics. 


No matter the industry and organization you own, Instagram video ads can be a great asset to your business. Showcase new products, special features, announcements, countdowns, and much more with Instagram video to grow your business. We tried our best to give you all the necessary details required for this topic and hope that this guide will be very helpful for you. Please stay connected with us to get more amazing guides like this.

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