Explainer videos are critical for businesses. If you didn’t know how to create the perfect explainer videos that would help you grow your business, you are at the right place. Today, we will go through everything you need to learn regarding explainer videos, including types to suggestions for creating a killer explainer video that can boost conversion rates.
- What is an Explainer Video?
- Remarkable Benefits of Explainer Videos
- How to Make an Explainer Video?
What is an Explainer Video?
An explainer video is a short, effective video encapsulates your brand potential and demonstrates what you do and why you should care for hopeful clients. There are numerous types of explainer videos to choose from, depending on your brand’s style and goals.
Whatever explainer video style you use, your goal is to explain your product or service to your audience while addressing the question, “what’s in it for you?” Explainer videos are frequently used on landing pages, the main page of a website, or the main product page. These movies have grown immensely popular; some websites claim that adding an explanation video to their website increased conversion rates by 144 percent.
Remarkable Benefits of Explainer Videos
It is a hugely popular approach for people to learn about brands: 96% of people have watched a product or service explanation video specifically to learn more about it. Why should you spend money on explainer video production? There are following five advantages that are listed below:
1. Grab Attention
On the Internet, the average person’s attention span is eight seconds. They’ll move on to another website if the material on your website doesn’t attract their attention in eight seconds. The longer you can keep your audience’s interest, the more likely they will stay on your site longer.
2. Increases Conversions
The more time your visitors spend on your site, the more likely they will convert. According to statistics, a well-made explainer film can boost conversion rates by 15 to 50%.
Basic text and even images are less engaging than video. To explain your brand’s goal and principles or to promote a new product or idea to your audience, use an explainer video on your website.
4. Compelling Elevator Pitch
Use an explainer film on your website to explain your brand’s goal and to pitch a new product or idea. Your video should have a call to action in addition to providing information.
5. Reflection on Your Brand’s Culture and Personality
When it comes to interacting and engaging with your audience, your company’s or organization’s personality and culture are crucial. Although it’s tough to express feelings or personality through words only, explainer videos may be a fun and enjoyable approach to reflect your company’s culture.
How to Make an Explainer Video?
Here’s how to produce your own explainer video in just a few steps:
- Determine the video’s purpose. This impacts the style you choose and the channels you employ.
- Create a script. Concentrate on one or two main points, and conclude with a forceful call to action. Don’t overextend yourself.
- Make a storyboard for your video to ensure that your narrative and the pictures are synced.
- Practice again and again.
- Create your animation by recording your video.
- Start sharing it after you have finished the editing process.
1. Focus on Your Targeted Audience
Producing a video for a specific target increases the likelihood of your product being purchased. These people have dealt with the issues you’re solving, so they’ll understand how significant it would be to fix them. Instead of focusing on everyone, concentrate on the ideal buyer for your company. This restricted emphasis allows your video to reach those who understand the value of your services.
You can define your target audience by speaking with colleagues who interact with customers, such as sales, social media, or customer service representatives. Ask about the demographics of possible clients and customers. To begin, find out their typical age, nationality, stage of life, and economic level, as this information can assist you in tailoring your message to your target audience.
Then, to understand why someone might use your product, learn about their hobbies and throbbing issues. Look for commonalities and develop a user profile based on the most prevailing traits.
2. Take A strong start
It would be best to attract visitors immediately; therefore, don’t waste time building up to your argument. Begin with a bold description of their main issues so that they can immediately identify with your message. Directly addressing viewers with words like “you” and “your” will immediately draw them in.
3. Use simple language & explanations.
Experts frequently overlook the fact that not everyone has the same level of knowledge as they have. As a result, they can make references to topics that the audience is unfamiliar with, making it more difficult for viewers to comprehend the explanation. Remove useless things and use only those familiar examples and explanations for your business or product.
4. Keep it Short
While you don’t want your explainer video to be dull, it should be informative rather than entertaining. It’s generally good to keep your video under two minutes long, or even less if the subject is simple. After all, the more information you offer somebody at once, the more likely they will forget it. To maximum retention, focus on one or two essential lessons, and don’t forget to close with a clear CTA.
5. Use Good Explainer Video Script
Tell an engaging story while always keeping the needs of your audience in mind. You might be tempted to jump right into the more exciting process of video production, but the screenplay determines your explainer film’s effectiveness.
Make sure you address all of the audience questions and the one golden question that every marketer must address from the standpoint of a potential customer: “What’s in it for you?” It can be beneficial to have someone look at your script that is unfamiliar with the concept you’re trying to convey. This will ensure that you don’t make any assumptions that will cause viewers to be confused during your explanation.
6. Provide Strong Narration
Consider what kind of voice might be appropriate for your video. For example, an ad for a monster truck rally VS the credit card commercials Morgan Freeman narrates during the Olympics to get a feel of how different kinds of narration may vary the impression of a film. Both have a powerful male voice, yet they have very distinct energy.
Consider whether a male or female voice is appropriate for your target audience. So, what about the voice’s age? What about the tone? The voice you use doesn’t have the same demographics as your target audience, but it should be appealing and clear to them.
7. Avoid cluttering your video with visuals.
Our brains can only process a certain amount of data at a time. When videos exhibit multiple visuals and animations at the same time, the viewer’s brain is overloaded. This cognitive overload may cause viewers to forget important information that they need to complete your video’s goals, such as how to buy from you.
“The animation should be straightforward so that viewers aren’t distracted and can grasp the topic.” By reducing the number of visual elements in your video, viewers will be able to focus on the message and what matters most. Stick to one or two graphics in every scene to avoid mobbing up your video with visuals. One picture can help contextualize what the speaker is saying, while the other draws attention to a screening event. To further beautify video you should also enhance your video editing skills.
8. Include subtitles
According to Verizon research, 80% of people prefer to watch videos with captions(See our complete guide to adding subtitles). Most internet users surf videos on silent and will leave content they can’t watch without sound. As a result, by captioning your videos, you cater to mobile users who account for 66% of all site visitors and increase your chances of reaching your target audience.
Companies should caption their explanation films because they can let the people understand the major concept who didn’t understand the language used in the video. For example, the ad in the Chinese language will not be understandable to the people of different countries. But if you add the caption in the English language, it will be easier for people to understand it from all over the world.
You might also like to check how to record screen on mac.
Ans: Make up a story. Most animated explainer movies include the same elements: an issue, a solution, a demonstration of how it works, and a call to action (CTA).
Ans: A customized animated explainer film takes about 5 to 8 weeks because it involves an entire team of specialists, from screenwriters to illustrators, animators, voiceover actors, producers, and much more.
If you’re thinking about joining the explainer video trend this year, I hope these pointers can guide you on the best route to this task. They can save your time and money, but more significantly, they can assist you in creating a video that produces tangible results.